Beyond
Luxury Lettering
LL201: An Advanced Course for Live Event Artists Looking to Scale, Specialize & Stand Out in the Luxury Event Industry
You’ve done the events. You’ve built the portfolio.
But now your business feels… scattered. You're offering engraving, painting, foiling, place cards, ornaments, stationery, everything — because saying no feels risky.
Your calendar fills up, but the pricing still feels tight. You love working events, but they can also be chaotic and exhausting.
You want clients who bring you in as the artist, and not just the person with the pen.
A not-too-overwhelming calendar of thoughtfully produced activations, collaborative creative projects, and clients who value the experience you create.
A business that supports not just your income; but your time, energy, and creativity outside of work.
Right now, that version of your business might feel just slightly out of reach.
Luxury Lettering 201 is about changing that.
We created this course to help event artists move from “talented vendor” to “in-demand activation partner.”
In this advanced online course, you’ll learn how to…
Specialize in the services that actually make you money (and price them with confidence)
Position your work as a premium handmade experience in a world that’s increasingly automated
Run high-volume events smoothly and professionally
Build systems that support the business side of things so you can focus on the creativity that made you start in the first place
Luxury Lettering 101 taught you how to start,
Luxury Lettering 201 will teach you how to grow.
How Luxury Lettering 201 Builds on 101
Luxury Lettering 101:
• Learn how to build the foundation of a live calligraphy event business
• Get started doing live calligraphy events
• Learn about tools, materials, and working on different surfaces
• Book your first gigs thanks to strong SEO and a curated social media presence
• Get practical advice to help you prepare for your first events and keep clients coming back again and again
Luxury Lettering 201:
• Evolve from beginner event artist to a sought-after creative partner for brands, agencies, and luxury events
• Explore offerings beyond calligraphy, and then refine your services into a clear niche of high-value offerings you genuinely enjoy—and that command premium rates
• Learn to attract dream clients and premium gigs through strategic positioning, networking, and a tailored online presence
• Scale confidently to high-volume activations, team events, and long-term client relationships
Obsessed with our LL101 students
Manolya, Chicago
"My favorite thing about Luxury Lettering 101 is the discussion group that’s filled with talented, kind and like-minded calligraphers. It’s very active and everyone is so supportive – rooting for one another and learning from each other.
I’m so glad I took this course and it has already paid for itself with my first on-site gig.
I would recommend this course to anyone who wants to take their calligraphy to the next level and go into their next gig feeling prepared and confident."
Johana, New York
"I went through this SO FAST because I was so curious about luxury lettering.
Sylvia & Jodi covered a lot of info and went into tons of detail which to me is super valuable and I'll be referring back to time and time again.
There isn't anything out there like this, so for me, it was a great opportunity to learn more about this side of the calligraphy world. Excited to see what else the Someday Art Club releases!”
Amanda, Austin
"After discovering Jodi and Sylvia on Instagram and seeing how they worked with luxury brands onsite, I KNEW that's what I wanted to do. I was getting burnt out with weddings and low cost clients, and was looking for a way to work with higher paying clients.
Honestly, this course is one of the best courses I have taken for my calligraphy business. I have been able to work with dream clients like Louis Vuitton and Jo Malone. This course has paid for itself in the work that I have been able to get since taking it. I highly recommend for anyone wanting to get into Luxury Lettering!”
This course is for you if:
Your service list keeps growing but your income doesn’t. You want to raise your rates, but worry about losing clients
High-volume events feel chaotic instead of smooth
You’re tired of reinventing your process for every inquiry. You want a focused, premium business instead of a scattered one
This isn’t for you if:
You haven’t started doing live calligraphy or live art events yet (in that case, check out our beginner course for aspiring live event artists - Luxury Lettering 101)
You’re in your hustle era and don’t mind making less $$ per event if it means booking as many events as possible. We want to help artists prevent or heal from burnout from overbooking!
You’re already killing it in your live event calligraphy or live event art business and have reached your business goals (we love that for you)!
Luxury Lettering 201 is the natural next step for artists who are already doing events and are ready to refine their niche, raise their rates, and step into bigger opportunities.
Earlybird Pricing: Save 25% until May 1st
Enter Code “EARLYBIRD” at Checkout
6 Month Payment Plan also available!
A look into each module:
Module 1
Define Your Niche: Cut the Clutter & Claim Your Corner
Stop trying to offer everything! In this module you’ll identify the services that actually make sense for your skills, energy, and income goals.
You'll learn:
• Why adding more services doesn’t necessarily mean more profit
• How to audit your past gigs & identify your highest-return offerings
• The different event artist archetypes (and which one fits you best)
• How to position yourself clearly in the market
By the end, you'll have a focused, strategic service list instead of a scattered menu.
Module 2
Discovery That Converts: How to Sell Without Selling
One short phone call can save you hours of back-and-forth emails, and even prevent nightmare gigs. You'll learn Sylvia’s infamous “Get on the Damn Phone” method for qualifying serious clients.
Inside this module:
• What to ask during discovery calls
• How to position yourself as a premium partner
• The red flags that signal a burnout gig
• How to guide clients toward higher-value packages
Module 3
Pricing Is Positioning
Luxury pricing isn't just math — it's positioning. In this module you'll learn how experienced event artists structure their pricing so that the right clients say yes and the wrong ones disappear.
We’ll cover:
• Hourly vs day rates vs activation pricing
• Creating minimums that filter low-budget inquiries
• When to negotiate and when to walk away
• How to evaluate “portfolio building” opportunities
• Premium package elements that justify higher rates
Module 4
Advanced On-Site Execution
Luxury events are as much about guest experience as they are about the art. This module covers the behind-the-scenes strategies that make events run smoothly. Topics include:
• Queue management and batching techniques
• Creating a seamless guest experience
• Working collaboratively with event staff
• Managing your energy during multi-day activations
We’ll also talk through practical execution strategies for different types of event art—from calligraphy and engraving to painting, sketching, and beyond!
Module 5
Scaling for High Volume Events
What happens when an event expects 100+ guests per hour?
You need a plan — and a team. This module walks through the logistics of high-volume activations so you can confidently take on bigger opportunities.
You'll learn:
• Capacity planning for live events
• When to bring assistants or additional artists
• How to communicate staffing needs with agencies and producers
• Managing expectations, must-ask event questions, and scaling different types of creative services.
Module 6
Systems & Client Flow
Stop starting from scratch every time someone emails you, babe! In this module you'll build the backend systems that make your business feel organized and professional. You'll learn:
• Inbox systems for handling inquiries efficiently (even if you’re more of a Jodi when it comes to emails & admin — iykyk)
• Intake forms and client vetting
• Email templates and automations
• Proposal decks and case studies that win bigger gigs
• Building referral pipelines with planners and agencies
Module 7
Premium Touches That Make You Unforgettable
The artists who get booked again and again know this secret:
Luxury is in the details.
This final module covers the small touches that turn a one-time client into a long-term creative relationship. Including:
• Thoughtful post-event follow-ups
• How to ask for testimonials and referrals
• Client gifting ideas
• How to build lasting relationships with planners, producers, and brand teams
By The End of This Course, You'll Have:
✔ A clear niche and service strategy that aligns with your zone of genius
✔ Pricing that reflects your value—and ensures you’ll never resent saying yes to a gig again
✔ Confidence running high-volume activations smoothly and professionally
✔ A business positioned for dreamier clients and bigger opportunities, as well as a sustainable creative career that includes rest and play!
Frequently Asked Questions
+ How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own, and including all future updates.
+ Can I gift this course to someone?
Yes! Simply purchase the course, and then send us a message through the course platform letting us know the name & e-mail address of who you would like to gift the course to! We are also always open to anyone who wants to donate a Scholarship spot in any of our courses.
+ Who is this course for?
This course is for calligraphers, artists and other creatives who work in a medium that can be done live, on-site, and who have already started doing live events. If you haven't broken into the live event space yet, check out our Luxury Lettering 101 course, which is designed to help you get your first live events in the books!
+ Do you teach how to pitch your services?
We have both found success using the SEO tactics that we teach in Luxury Lettering 101, so we haven't had to explore pitching much in our own businesses, therefore we don't generally teach it. However, we do talk about networking and reaching out to past clients & warm leads, and how to turn existing clients into repeat clients which is often a much stronger approach than cold pitching.
Have any other questions?
contact us and we'll be happy to answer.
Meet your creative mentors, Syl & Jodi
The Calligraphers who coined the term “Luxury Lettering”
***Need to edit our bios lol!***
Jodi is a lifelong artist who has been creating and teaching under the umbrella of her art & calligraphy business Someday Art Co since 2015. Senior Strategist at a Digital Marketing Agency by day, Calligrapher & Educator by Night, Syl has built a successful side hustle that rivals many full-time entrepreneurs’ wildest dreams.
Combined, they have worked with over 50 high end brands such as Dior, Aston Martin, Guerlain, Tiffany & Co, Jimmy Choo, David Yurman, Salvatore Ferragamo, Max Mara, and many others.
Together, we have helped hundreds of students grow their own thriving businesses by sharing our experience and passion. Students of Luxury Lettering 101 have gone on to work for luxury clients such as Louis Vuitton, Prada, Diptyque, and even major television networks HBO & NBC.
Ready to have a focused, intentional event art business built around what you do best?
Enter Code “EARLYBIRD” to save 25% at Checkout
6 Month Payment Plan also available!
