Ready to kick your calligraphy business into high gear for the holidays?
Whether you’re waiting to finally book that first on-site gig, or anxious about not having enough events lined up; September is the perfect time to take action and finally see the results you want!
Join us inside the Luxury Lettering Holiday Accelerator
A 5-week guided intensive where we will walk you through & help you implement the modules of Luxury Lettering 101, so you will be completely set up to book out your holiday calendar with ease and confidence.
There is more out there for you.
Even if you’re starting completely from scratch, it is totally possible to have an amazing holiday season of live calligraphy events, if you start getting ready now. And guess what - 5 figure months are also possible for you. November and December are the months when they are most likely to be achieved!
Welcome to the lucrative world of Live Event Calligraphy.
We’re talking about the type of workday that involves sitting in a beautiful boutique, sipping a glass of bubbly and personalizing high-end items for eagerly awaiting customers.
The type of gig where your artistry and skill are not only appreciated, but celebrated.
The types of clients who give you full creative freedom and don't bat an eye at four figure (or more) invoices.
A calligraphy niche that will allow you to say goodbye to the hustle culture & all-nighters of wedding season.
It's the good life, and we're spilling the secrets about all of it!
A one of a kind program that will set you up for your best holiday season ever; step by step.
Ready to dive in?
Here's what's included in the Luxury Lettering Holiday Accelerator:
Luxury Lettering 101
Sit back and enjoy a glass of wine while learning all about the world of live event calligraphy. Broken down into over 20 bite-sized videos, this course will teach you everything from how to get hired to what to pack when you go on-site. During the Accelerator, you will be able to work through each module with our guidance and encouragement.
5 Weeks of Coaching Calls
Starting on September 21st, we will meet each Wednesday evening for 5 weeks, to recap the module of the week and talk in-depth about the topics covered in the course. Part lecture, part conversation, and part coaching session; students will have the opportunity to ask questions and receive mentorship in a group setting.
A Free Community
Originally meant for sharing referrals and passing jobs along, our private Facebook group has grown into an active community where we share not just job opportunities, but techniques, pricing advice, and much more.
A Spot on our Client-Facing Calligrapher Directory
Enrolling in the Holiday Accelerator automatically guarantees you a spot on our Client-Facing Calligrapher Directory, so luxury clients have another way of finding and hiring you.
Obsessed with our students
Manolya, Chicago
"My favorite thing about Luxury Lettering 101 is the private Facebook group that’s filled with talented, kind and like-minded calligraphers. It’s very active and everyone is so supportive – rooting for one another and learning from each other.
I’m so glad I took this course and it has already paid for itself with my first on-site gig.
I would recommend this course to anyone who wants to take their calligraphy to the next level and go into their next gig feeling prepared and confident."
Johana, New York
"I went through this SO FAST because I was so curious about luxury lettering.
Sylvia & Jodi covered a lot of info and went into tons of detail which to me is super valuable and I'll be referring back to time and time again.
There isn't anything out there like this, so for me, it was a great opportunity to learn more about this side of the calligraphy world. Excited to see what else the Someday Art Club releases!”
Amanda, Austin
"After discovering Jodi and Sylvia on Instagram and seeing how they worked with luxury brands onsite, I KNEW that's what I wanted to do. I was getting burnt out with weddings and low cost clients, and was looking for a way to work with higher paying clients.
Honestly, this course is one of the best courses I have taken for my calligraphy business. I have been able to work with dream clients like Louis Vuitton and Jo Malone. This course has paid for itself in the work that I have been able to get since taking it. I highly recommend for anyone wanting to get into Luxury Lettering!”
This is for you if:
You’ve been doing calligraphy for long enough that you feel highly confident in your skills.
You enjoy doing calligraphy on unusual surfaces, such as leather, glass bottles, etc
You’re struggling to gain the traction you want in the live event space, and you’re ready to finally see your hard work pay off this holiday season.
This isn’t for you if:
You’re not comfortable doing calligraphy in front of strangers.
You haven’t learned calligraphy yet (in that case, check out our Beginner Calligraphy Course).
You don’t see yourself being ready to start working with brands in the next couple of months.
Ready to have your best holiday season yet?
Enroll today and we’ll help you level up.
Oh yeah, and there are some pretty sweet Bonuses…
1
Co-working & Office Hours on Zoom
We will be available for select office hours throughout the 5 week period, where we can offer more personalized help. These sessions will be for questions, or can simply function as co-working sessions that will help keep anyone who wants to participate accountable!
3
Course: Professional Pricing for Calligraphers
We’re including this confidence-boosting course, normally priced at $297, because we think it will really help drive home how important it is to value your artistic talent and skill. Learn about goal-setting, pricing structures, diversifying your income, and more!
2
The Calligrapher’s Template Toolkit
We’re throwing in our library of professional email templates for calligraphers. Use these done-for-you email templates to reply to everything from common emails about calligraphy jobs & pricing inquiries, to how to say no to working for “exposure”, and much more.
4
Workshop with Honeybook Expert Mac Hughes: Improving your Clientflow
This exclusive workshop will teach you how to identify the steps in your unique client workflow. Our guest speaker from Honeybook will teach you about their new smart file features to show how you can improve your processes, work more efficiently and give your clients a better experience!
Here’s what we’ll cover in this 5-week intensive:
Week One
Prep Your Portfolio & Set Your SEO in Motion
In the first module of the course, you’ll learn how to craft a luxury brand worthy portfolio, and use SEO techniques to be found by your dream clients.
In our first call on September 21st, we will do a deep-dive into SEO strategies for your website and social media so you can implement those tactics right away and start attracting the right clientele. We’ll also teach you how to audit your own portfolio so you know that you’re putting your best foot forward.
Week Two
Establish Your Offerings & Upsells
In the second module of the course, we’ll cover how to use your calligraphy skills to personalize a variety of surfaces such as leather, glass and metal. We’ll share all our tips, tricks, and go-to tools.
In our call on September 28th, we’ll talk about clarifying your offerings for this coming holiday season and leaning into your zone of genius. We’ll also talk about a topic that is exclusive to the Accelerator: Luxury Add-Ons, and how to add them as an upsell to your contracts.
Week Three
Get Your PR Skills & Pricing Ready
In module 3 of LL101, we teach you all the inside information you’ll need to effectively communicate & negotiate with brands & agencies. You’ll also learn how to quote different types of projects, see real examples of brand requests, and walk away knowing how to establish and communicate boundaries.
In our call on October 5th, we’ll spill the tea on all red flags, and different kinds of gigs and how they work. Then we’ll tackle the topic on everyone’s minds: Pricing!
Week Four
Prepare to Head On-Site
This week, we’ll ask you to watch both Module 4 and 5 of Luxury Lettering 101. In these modules, you’ll gain access to our marketing tips and on-site packing list that we’ve perfected after countless live gigs, so you don’t have to stress. You’ll also reap the benefits of our insider knowledge of on-site etiquette, communication…and what could go wrong!
During our call on October 12th, we’ll give you all the details about the flow of events, different types of scenarios that can come up, and managing customer expectations. We’ll share personal experiences and give you the confidence you need to let your talent and expertise shine.
Week Five
Booked but not Burnt Out: Strategies for a Successful 2022 Event Season
In the final module of the class we teach you how to lay the foundation for future business so you have a recurring stream of loyal clients.
In our call on October 19th, we’ll touch on another exclusive-to-the-accelerator topic: Pitching! Yes. We’ll primarily focus on pitching to warm clients, and we will provide templates to help make the process less awkward. Mid-October is the perfect time to start reaching out and making things happen, and we think this will end the Accelerator with a bang! During this call, we’ll also talk about reimagining our definitions of success, and how to set up our holiday schedules so that we sustain our energy, enjoy time with our families, and keep the passion alive for the work we do.
Love from our students
Lashay, Miami
“My company, Ava Piper & Co, has made it to the first page on Google and BING by simply searching keywords. Thanks to the SEO information I received from the course!”
Ellen, New York City
“After putting Jodi and Syl's pricing tips into action, I am quoting 40% more than I was earning this time last year and nearly fully booked for the holiday season for on-site work.”
Frequently Asked Questions
+ How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own, and including all future updates. The weekly calls will be recorded, and added to the course within Teachable, so you'll have lifetime access to those too.
+ How long do I have to enroll in the course?
You have until September 14th, 2022 at 11:59pm EST! After that, we will close enrollment and begin the live sessions a week later (to give students time to watch the first module before the first live call).
+ Can I gift this course to someone?
Yes! Simply purchase the course, and then send us a message through the course platform letting us know the name & e-mail address of who you would like to gift the course to! We are also always open to anyone who wants to donate a Scholarship spot in any of our courses.
+ Who is this course for?
This course is primarily for calligraphers, but it also works for artists who work in a medium that can be done live, on-site. Jodi actually works more in live event illustration, so if that's your milieu, she can guide you with any additional questions you may have. The course is for calligraphers & artists of all levels, but please note we will not be teaching calligraphy basics in the course, so you’ll need to know those already!
+ Do you teach how to pitch your services?
We have both found success using the SEO tactics we teach in the course, so that's always what we focus on. However, due to popular demand we have incorporated an element of pitching into this class! We have tested the methods and are excited to share some pitching strategies with you, as well as some templates!
+ When does the course start and finish?
The first Live Call will be on September 21st, 2022. The dates for the rest of the calls are as follows: September 28th, October 5th, October 12th, and October 19th. While you can take the Luxury Lettering 101 course at your own pace, we encourage you to follow along module by module for the 5 week duration of the program.
Have any other questions?
contact us and we'll be happy to answer.
Select the plan that works for you:
Pay In Full & Save $100
One-time payment
$1197
You will receive:
- Luxury Lettering 101 Self-Paced Course ($500 Value)
- 5 Weeks of Group Coaching Calls with Jodi & Sylvia ($1500 Value)
- The Calligrapher's Template Toolkit ($200 Value)
- Professional Pricing for Calligraphers Online Course ($300 Value)
- Access to Co-working & Office Hours
- Holiday Accelerator Exclusive Templates
- Bonus Workshop with Honeybook Expert Mac Hughes: Improving Your Clientflow
- Save $100 when you Pay In Full
Sign me up!
Payment Plan
3 monthly payments of
$432
You will receive:
- Luxury Lettering 101 Self-Paced Course ($500 Value)
- 5 Weeks of Group Coaching Calls with Jodi & Sylvia ($1500 Value)
- The Calligrapher's Template Toolkit ($200 Value)
- Professional Pricing for Calligraphers Online Course ($300 Value)
- Access to Co-working & Office Hours
- Holiday Accelerator Exclusive Templates
- Bonus Workshop with Honeybook Expert Mac Hughes: Improving Your Clientflow
Sign me up!
OR Get Started for just $216 with our 6 Month Payment Plan
Need a different payment plan? No problem!
Contact us today and we’ll come up with something that works for you.
Meet your creative mentors, Syl & Jodi
The Calligraphers who coined the term “Luxury Lettering”
Jodi is a lifelong artist who has been creating and teaching under the umbrella of her art & calligraphy business Someday Art Co since 2015. Senior Strategist at a Digital Marketing Agency by day, Calligrapher & Educator by Night, Syl has built a successful side hustle that rivals many full-time entrepreneurs’ wildest dreams.
Combined, we have worked with over 50 high end brands such as Dior, Aston Martin, Guerlain, Tiffany & Co, Jimmy Choo, David Yurman, Salvatore Ferragamo, Max Mara, and many others.
Together, we have helped hundreds of students grow their own thriving businesses by sharing our experience and passion. Students of Luxury Lettering 101 have gone on to work for luxury clients such as Louis Vuitton, Prada, Diptyque, and even major television networks HBO & NBC.
Enrollment Closes September 14th
Enrollment Closes September 14th
Still unsure if the Luxury Lettering Holiday Accelerator is right for you?
We’re happy to answer any questions you may have!